Cinci360 Attends the Midwest Construction Summit

Thanks to the generous donation from WEB ventures, Cinci360 had the opportunity to attend the annual Ohio Construction Summit hosted at UC Kingsgate Hotel. This venue provided an opportunity for fellow minority and women-owned businesses to network with major metro-area construction and architecture firms.

Thank you to everyone who enabled this tremendous opportunity for companies looking to grow their project base across the region.

Cinci360 Demos VR at Hyde Park School

Cinci360 was recently given the opportunity to demonstrate 3D capture capabilities to a group of Hyde Park School students as part of their continued learning VR elective. During the demonstration, the fifth and sixth graders were shown how to use a Matterport camera to capture both 360 and 3D data, as well as how to process and share that data in virtual reality. Hyde Park School recently won a grant for several VR goggles that utilize for student projects and sharing.

Cinci360 will return in one month to review student’s projects captured with a Ricoh Theta Z, as well as share additional 360 moments captured around Cincinnati.

Cospaces.IO VR Share

Cinci360 Hosting Google Digital Tools Livestream at 1628 LTD.

Cinci360 will host a FREE Grow with Google livestream covering Google Digital Tools on July 17th 2019 at 1628ltd. The Cinci360 Grow with Google partnership has offered many benefits to the entrepreneurial community, from workshops, to Google Schwag, to expedited business verification. Cinci360 has enjoyed partnering with 1628 to host these free one-hour community events, and a new series of workshops has just been released. The ten new Grow with Google Workshops for 2019 are:

  1. Get Your Business Online – Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help in creating or updating your business profile or a simple website.
  2. Reach Customers Online with Google – Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.
  3. Using Data to Drive Business Growth – Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
  4. Power Your Job Search with Google Tools – Discover new job opportunities using Google Search, and learn how to organize and enhance your job search experience using G Suite tools.
  5. Digital Skills for Everyday Tasks – Learn how to manage work and life tasks more effectively using Google tools. Whether you want to build a budget, create a meeting agenda or organize your priorities, these best practices will boost your productivity.
  6. Design Thinking for Entrepreneurs – Discover how to create a collaborative environment where everyone is responsible for design. You will go through design challenges and sprints that can be incorporated into any workplace or startup, to unlock creativity and innovative thinking.
  7. Coach Your Team to Success – Understand the attributes and behaviors that make the best managers. Learn, practice, and build your skills as a coach for your team. Provide meaningful and developmental feedback to your team to maximize their performance and development.
  8. Ace Your School Presentation – In this workshop, middle and high school students will learn how to build a presentation to effectively communicate their research and passion about a topic using Google Slides.
  9. Coding for Kids – If you work with students or educators interested in learning the basics of computer coding using Scratch, check out this presentation deck featuring Google’s CS First curriculum. Please note that this presentation requires learners to have access to a computer to complete the activities.
  10. Ten ways to Improve your Search Presence – Learn the basics of Search Engine Optimization, what key areas your business should cover, possible missteps, and the tools you need to succeed.

Cinci360 Presents to the University of Cincinnati in Neuroscience Building

Cinci360 recently had the privileged of being the guest speaker at the University of Cincinnati Health supplier diversity meeting in the new Neuroscience building. The topics covered included 3D scanning for construction, marketing, and insurance. Case studies were shared that covered projects with 84.51, Lithco Restoration, and Cartridge Brewery, as well as future projects and AI image recognition. Approximately 40 vendors were in attendance, including Messer and FOX construction, and several architectural and janitorial vendors. UC Health has an annual patient revenue of $1 Billion, making it the second largest medical system in Ohio next to Wexner Medical System in Columbus.

Cinci360 Google Partner Service

Google Search Results Audit

Google My Business/ NAP

Google Adwords

Google Data Studio/Platforms

Google Analytics


Google Street View

2019 Factors that Determine Search Results (Moz):

Google SEO Services Overview

  1. Website Site Audit Performed including competitor sites to determine improvement areas.
  2. Determine the right measurement products for your business and implement them.
  3. Ensure SEO indicators outside of the website are properly covered: Maps, Google My Business, Search Console, NAP, Social networks.
  4. Ensure SEO indicators internally are properly covered: Backlink strategy, Metadata & Keywords used correctly, conversion measurement, mobile optimization, & domain authority.
  5. Measure & Repeat quarterly.

Why you need a Perfect Maps Listing and consistant NAP

  • NAP cleanup service providers include: Whitespark, BrightLocal, SEO Watchdog, Moz
  • Small businesses should only worry about the largest directory listings such as Yelp, Yahoo, Bing, Foursquare. International businesses should include DuckDuckGo, Alibaba, and European search giants.
  • Incomplete/Inaccurate Listings Are Penalized

Why it’s important to create a Google Maps Listing?

  • 1 Billion consumers conduct 4 Billion searches on Google Maps daily.
  • When searching for services, consumers use mapping products 66% of the time. (Google Street View Aggregate Data, 2017)
  • Creating a listing is FREE, and the My Business app provides insight reports.
  • Accurate Maps Data determines search results (re: slide 2)

Creating an Excellent Google Maps Business Listing

  1. Download Google My Business and input your business listing info, or use the Instant Verification Form.
  2. Wait 3-5 days for your Google Postcard Pin to arrive
  3. Apply Pin to Google My Business app and add media content
  4. Request reviews, contribute to your listing, and use insight to grow.
  5. Take additional steps to increase your search ranking.

Make updates from the dashboard. Updated Listings are:

  • 2X more likely to be considered reputable.1
  • 38% more likely to have searchers visit the location.2
  • 29% more likely to have searchers consider purchasing from them.2

Tips for GMB Reviews & Photos

  • Consider one star for each of the following: Cleanliness, Friendliness, timeliness, quality of service, and is it a place you would return?
  • Once your business appears on GMB, Share the link via email or text that allows users to leave a review.
  • Option: Offer discount for leaving a review or photo.
  • Stick to positive FACTS that will help future customers.
  • Replying to reviews, good or bad, will show that you value customer input.
  • If you have nothing to say, a picture is worth 1000 words.
  • Branding photos good, but not as popular as people, food, and storefronts. Food is a must for restaurants
  • If you provide services, a picture of yourself or team is good.
  • Retail locations, real estate, hotels, public buildings do best with virtual tours.
  • Example of an Excellent Listing: Path & Post

Why Google Analytics is Essential?

  1. Analytics is a FREE Database that tracks user behavior and traffic on a domain.
  2. Acquisition: Web traffic, Ads, Verbal Referral
  3. Behavior: Research, Watch an Ad, Engage
  4. Conversion: Transaction Complete, Customer acquired

Types of insights

  • Real Time: What’s happening right now?
  • Audience: Who visits the website?
  • Acquisition: Where do they come from?
  • Behavior: What do people do on the site?
  • Conversions: Is the website successful?

Does your business appear during this critical moments?

  • These
    I-want-to-know, I-want-to-go, I want-to-buy, and I want-to-do moments present huge opportunities to connect with consumers at the very moment they are looking for products and services.
  • Youtube Channel Creation, management established, playlists defined
  • Content captured, edited, delivered
  • Integration of Hotjar & Google Data Studio for measuring effectiveness

2 in every 3 consumers looked for local businesses on Google Maps

3D Mapping Benefits

  1. Premium content using Industry Leading Capture Technology
  2. OBJ files and the Dollhouse view provide huge cost savings on inspections, measurements, and architectural renderings.
  3. 3D Models of products is cutting edge and the future of marketing. (SketchFab Samples)
  4. The interactive experience exclusive to MP fully immerses clients as active participants in your ad through photography, VR, and matter tagging.

Give Your Brand A 3D Cutting-Edge Boost!

  • Integrated with Google Maps
  • Cost-saving site survey benefits
  • Used in insurance claims
  • Interactive and customizable
  • Priced within reach of any small business.

Industries Embracing 3D Mapping

12/20/17 ROomy to 3D stage Matterport

12/15/17 Automotive Retail sees future in VR

12/7/17 Robots Now Showing CA Homes

12/18/17 WriteLoss
Insurance utilizes VR

1/8/18 American Homebuyers Embrace VR

1/4/18 The Future of Photography

1/9/18 Homebuilder BDX offer 3D Tours

1/9/18 Brokers embrace Matterport

Cinci360 & RCE Present at ICRI

Reality Capture Experts Dustin Gardener and Cinci360 Aubrey Backscheider will be outlining the 3D Mapping Business Advantages for the Architectural, Engineering, & Construction industries.  In this session, we will get a high-level overview of case studies that have helped businesses like Cartridge Brewery create a collaborative project between the investors, developers, and owners of the business. We covered the following topics in a 1-hour presentation:

  • Drone & Aerial Mapping
  • Scan to CAD Deliverables
  • Inspection coverage
  • 99.9% Accurate measuring
  • Insurance Documentation
  • Asset Media Tagging
  • Time/Cost Advantages
  • Easy Cloud Collaboration

SEO Blogging Guidelines

Producing great content is the #1 important ingredient to any successful website. It goes without saying that photos/visual media take precedence today, however harder cornerstone ‘expertise’ content is important too and fortunately doesn’t require too much extra work to be successful at.

SEO experts like to sell strategies based on research data, such as this article stating Listicles and ‘Why’ articles outperform other content. A-B testing blog titles and comparing the results in an analytics platform such as likealyzer is tried and tested. coined a blogging methodology called the Skyscraper technique for content building. The problem with sticking to one method is that search engines (particularly Google) catch on and adjust for their rigged results over time. All advice should be taken with a grain of salt with the exception of the #1 rule of creating great content for your demographic.

Several professional WordPress templates, including Thrive Themes (A German Company), offer free training for training which is excellent for building authority. Winning client trust is important enough that Google has officially put EAT (Expert Authority & Trust) signals into rank brain. Based on the distributions of Excel’s traffic (non-concentrated vs concentrated on only one webpage) you are doing a decent job earning the trust of your clients. Another way of saying that: if visitors didn’t trust you, they wouldn’t visit beyond the homepage. 

Identify key social media groups to join and push content to is critical to widespread viewership and remarketing. Don’t fall victim to falsifying information as AI will (eventually) know the difference in the near future.  Once you have selected a query topic from your SEO experts research list or Answer the Public, compose articles as the authority on the matter (Why you need this, why experts choose your product, etc).  Send questions my way if you feel stuck, or refer to one of these expertly crafted pieces of advice:

Cinci360 WBENC Certification

Cinci360 Certified By the Women’s Business Enterprise National Council

Cincinnati, OH —11/28/2018— Cinci360, a business specializing in 3D Data and IT Services, is proud to announce national certification as a Women’s Business Enterprise by the Ohio River Valley, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).  Being a part of a network of women owned businesses means empowering our fellow female Entrepreneurs for success.


WBENC’s national standard of certification implemented by the Name of RPO is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.


By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit

Cinci360 History

A Brief History of Cinci360

Cinci360 was founded in July of 2016 by Aubrey Backscheider as a Google Street View service provider. The focus of the company was to provide a more accurate visual representation of local businesses in search engine results. Since 2016, Cinci360 has evolved to a site surveying company with attention to digital marketing, user analytics, search engine optimization, CAD documentation for architecture and construction, as well as web development.

Cinci360 became a Matterport Service Provider in late 2017, and in early 2018 helped found Reality Capture Experts,  a national team of 3D data providers. RCE enabled Cinci360 to approach larger nationally recognized brands and expand service offerings including aerial photography, videography, surveying, mapping, and inspections.

Since it’s beginnings in 2016, Cinci360 has photographed hundreds of of businesses in Cincinnati, including 100 sites in 3D, created and audited dozens of websites. Cinci360 is a Women-Owned Business certified by WBENC in 2018.