Search Engine Optimization

0 student

Website audits are an important aspect of managing your online presence. A complete audit should including competitor sites to determine improvement areas. Both internal and external SEO indicators should be thoroughly covered: Maps, Google My Business, Search Console, NAP, Social networks. Additionally, a solid content and backlink strategy, Metadata & Keywords used correctly, conversion measurement, mobile optimization, & domain authority.  Where do you even start to cover all of that? Thanks to SEO Spyglass bulk comparison tool, Cinci360 generated a comprehensive ranking list of available tools to developers to help generate a complete audit for any client. Examples of professional audits include:

Google Resources for this Course:

  • Google My Business: https://www.google.com/business
  • Google Partners: https://www.google.com/partners
  • Google Accounts: https://www.google.com/accounts
  • Google Search Console: https://www.google.com/webmasters
  • Google Trends: https://www.google.com/trends
  • Google Ads: https://www.ads.google.com
  • Google Analytics: https://www.marketingplatform.google.com/
  • Google Speed Tester: testmysite.thinkwithgoogle.com

Instructor

Aubrey Backscheider is a graduate of Purdue Polytech with a degree in Information Systems. She worked for several years as a system support engineer at IBM, and eventually created IT consulting company Cinci360 to help small businesses overcome technical challenges. She has worked and lived in Australia, Spain, Germany, Canada, and currently resides in Cincinnati Ohio with her husband and two children.

Free