Determining Website Market Valuation
Paid vs Organic search traffic can be calculated in Google Analytics in the aquisition report. The value of your Organic Traffic = (Paid Search Budget * Organic Traffic Results)/ Paid Traffic Results
If Company X spends $100,000 on paid keywords and has an average monthly organic search traffic of 500,000 hits, along with 100,000 paid traffic, their organic traffic would be worth $500,000.
On average, 60-70% of content marketing goes completely unused. The cost of unused content = the production cost – the ammount that gets used. Spending an advertisement budget on landing pages that have a 95% bounce rate and zero organic traffic or social shares is a telltale sign of wasted advertising budget. Instead, traffic to ads campaigns should be supplemented by organic search traffic and high brand-engagement. Cinci360 recommends borrowing budget from underperforming assets when operating a lean marketing campaign.