Endangered Species Chocolate

In February of 2020, Endangered Species Chocolate hired Cinci360 for a private consulting session on SEO services, and to launch a new Google Ads marketing campaign. This smart campaign was to focus on their new Oat Milk Chocolate line: Oat Milk + Dark, Oat Milk + Almond, and Oat Milk + Rice Crisp.

Along with the existing web developer, Cinci360 made recommendations on landing page optimization, schema, and a Google Ads smart campaign. Higher traffic meant potentially migrating to a new server, and compressing images for speed optimization. There are many factors to consider when deciding on a new site host, including cost, server locations, and scalability. I advise most clients to try WPEngine or DreamHost if they are under 50k visitors monthly. Several overseas hosts such as Siteground have also become extremely popular.

Working with the Endangered Species Chocolate team was great, and I look forward to future SEO and Ads related projects with them!

80 Acres

In November of 2019, 80 Acres farms hired Cinci360 to redesign a website that would showcase their growing retail and restaurant locations as well as share a clear narrative of their story. The 80 Acres team also wanted a digital twin of two facilities to share with potential investors, and on their website.

Cathy and I worked through the details of an easy-to-use Elementor page design for long-term maintenance of the platform to be performed by 80 acres. By working together we crafter a location finder, advanced slider, and several woocommerce elements that created a beautiful user experience and design incorporating the digital twin of the facility. I really enjoyed working with this team and on their project.

Pickup Eats

Pickup Eats is an online ordering platform developed by Rick Lozano in Miami, Florida. Their take on food delivery focuses on restaurants with existing fixed menus that don’t provide take-out capabilities. Their low-cost to market and easy-to-use platform has made them a serious contender in the food app ordering marketplace.

Another differentiator is the ability to dynamically populate menu items which quickly adjusts pricing for customers. This feature is crucial in today’s day-to-day changing availability. Cinci360 was hired to help with SEO presence, backlinking, and Google Ads. To learn more about their platform, check out the app on Google Play and the iOS store.

20 Eats

20Eats and PickupEats were projects both founded by a former coworker and friend Rick Lozano. Last summer we initiated SEO work that involved creating content surrounding local business endorsements, recipes, and several additional backlink sources.

In spring of 2020 Rick’s company saw an upswing in orders, helping local restaurants deliver meals to seniors and quarentied sick families using the 20Eats delivery app. Their business model was a win-win for the times, and quickly gained traction with the local Fort Lauderdale chamber of commerce.

Nuvo360

Nuvo360 hired Cinci360 in spring in 2020 to assist with basic SEO work. Missing from the site included a submission to Search Console, Indexing of 3D models, and a progressive web app plugin. While the lighthouse speed scores were relatively good, there were metadata entries in Yoast. I utilized Jetpack to help speed up and secure the site, as well as generate the site map.

Overall traffic to Nuvo360 has been in decline since the cruise line industry took a hit from Corvid-19, and I worked through a longer-term strategy of developing backlinks for a client whose trust and input I value.

Visualization Technology Services

Visualization Technology Services originally approached Cinci360 with a wix site in need of a client web portal system that integrated service offerings, a ticketing system, and eventually a site compatible as a webapp. The site was migrated in July, with ecommerce support added in the fall and eventually an offer to join the team in December.

VTS’s website presented a unique challenge from a client portal persective. Their company houses extremely large data files and keeping cost down is a challenge. I look forward to continually supporting and working on this project.

Emmett Ridge Farm

Emmett Ridge Farms was founded by Jeremy and Lauren Boswell on the former site of Lindale Golf Course in November 2018.  Emmett Ridge Farm was established to demonstrate improved mixed-land use agricultural methods incorporating an entire ecosystem.  They are known for their ethical animal treatment and fair land use, returning much of the nutrients consumed by animals back to the land in a continuous farming cycle. This crop-livestock system has been found to have a net positive impact on the environment and animals while enabling local communities to be less dependant on global food supply chains.​1,2​

History

After dedicating his early career to the marine corp, Jeremy Boswell moved from North Carolina back to Batavia Ohio where he met his wife in 2003.  Lauren Boswell has a degree in communications from Miami University and works in the veterinary pharmaceutical field. Together they shared a dream of experimenting with improved agricultural techniques and bought their first property in 2008.

Location

The original Emmett Ridge Farm was located in Brown County Ohio. The name ‘Emmett’ was chosen for a Germanic definition of hard-working and industrious leader.​3​ Part of its original structures was moved to be incorporated into the new location in Amelia, Ohio in 2018. The farm sits on 132 acres with 7 ponds and an accessible concrete path winding through the entire property.  Emmett Ridge has plans to create a lasting impact on the agricultural history of Clermont County through its mixed-land use and agricultural techniques.

Mixed-Use Agriculture

Emmett Ridge Farms grows kale, strawberries, blueberries, honey bees. More importantly, Boswell invested in heritage breed dogs and Highland livestock which are known for their light grazing.  The farm also raises chickens and turkeys on pasture. Emmett Ridge experimented with stock-raising, crop rotation, soil fertilization, and diversified farming—rather than the usual focus on a one or two cash crops—as a solution to many of the agricultural challenges of the day.

Their collective ten years of farming experience have shown that man’s agricultural activities must be balanced with the environment’s capacity to sustain them. ​4​ Added benefits of diversified agro-ecosystem also include natural pest control.​5​

After moving locations, the Boswells decided to dedicate a new event facility to driving the education of ethical farming. In May 2019 they established the Emmett Ridge Event Center consisting of 8000 square feet of event space and a full-service kitchen. The mixed-use facility is particularly distinctive, consisting of two large ballroom wings joined by a connecting hallway with its own gambrel roof and a full-service bar. They are excited to start hosting corporate events, team building, educational field trips, and weddings with a farm to table feel.

References

  1. 1.
    Gibon A. Mixed crop-livestock systems: An economic and environmental-friendly way of farming? . Cambridge University Press. https://www.cambridge.org/core/journals/animal/article/mixed-croplivestock-systems-an-economic-and-environmentalfriendly-way-of-farming/85BE7A8AAC973A6CC3CD0D075B71AF0E. Published October 1, 2012. Accessed May 19, 2019.
  2. 2.
    Monzote F. Farming like we’re here to stay : the mixed farming alternative for Cuba. Wageningen University & Research staff. https://library.wur.nl/WebQuery/wurpubs/369587. Published January 1, 2008. Accessed May 18, 2019.
  3. 3.
    Press BC. Local family operates ethically raised animal facility. Brown County Press. https://browncountypress.com/news/305/local-family-operates-ethically-raised-animal-facility. Published July 14, 2016. Accessed May 5, 2019.
  4. 4.
    Blackburn H, Steinfeild H. Chapter 3: Mixed Farming Systems & the Environment. Commission of the European Communities, the World Bank; 1995:132. http://www.fao.org/3/x5303e/x5303e09.htm#chapter%203:%20mixed%20farming%20systems%20&%20the%20environment. Accessed May 19, 2019.
  5. 5.
    Links A. Diversifying Agro-Ecosystems to Suppress Crop Pests. Agrilinks Feed the Future. https://www.agrilinks.org/post/diversifying-agroecosystems-suppress-crop-pests. Published June 1, 2018. Accessed May 5, 2019.

City Homes At Wasson Way

City Homes at Wasson Way takes an innovative approach to improve communities by adopting Smart Growth principles. As a LEED certified developer, Kenneth French founded the Habitation Development Group in 2010 to create inspiring designs and maximizing the use of public space in a compact design.

This project offers community benefits without degrading the value of nearby housing. The tax value and usage of the land would increase without disrupting a major traffic zone or existing zoning laws. Habitation Development Group has gone the extra mile to LEED certify his homes as shown in previous projects around Cincinnati. He has taken the availability of walking trails and commercial services into account, making the location of the development ideal for long-term disabled residents. The proposal includes amenities to be donated to the park and residents of the development, which long-term will help with the overall security of Wasson Way. For this reason, Cinci360 is happy to support the proposed development.

City Homes are slated to present their development ideas to the Oakey and Hyde Park community councils. If you are interested in learning more about their project, you can attend one of these events or read about their proposal here.

Kevin Huver Photography

Grand Rapids Product Photography

Grand Rapids Product Photography was founded in 2018 by Kevin Huver. Already an accomplished headshot and black and white photographer, Kevin returned to Michigan after spending a decade shooting for clients in Los Angeles. His studio resides at ____ and is open to the public.

Kevin studied photography at ____ college in Orlando Florida, and focuses his work on the creative use of light and portraiture. His work has been published in magazines, websites, and marketing materials across the country.