Content Marketing FAQ

Most frequent questions and answers

Determining Website Market Valuation

Paid vs Organic search traffic can be calculated in Google Analytics in the aquisition report. The value of your Organic Traffic = (Paid Search Budget * Organic Traffic Results)/ Paid Traffic Results

If Company X spends $100,000 on paid keywords and has an average monthly organic search traffic of 500,000 hits, along with 100,000 paid traffic, their organic traffic would be worth $500,000. 

On average, 60-70% of content marketing goes completely unused. The cost of unused content = the production cost – the ammount that gets used. Spending an advertisement budget on landing pages that have a 95% bounce rate and zero organic traffic or social shares is a telltale sign of wasted advertising budget.  Instead, traffic to ads campaigns should be supplemented by organic search traffic and high brand-engagement. Cinci360 recommends borrowing budget from underperforming assets when operating a lean marketing campaign.

Google Analytics: Calculating Value of Key Metrics

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Conversion Rate Calculations

Next Steps to Content Marketing Success