Reality Capture Experts Dustin Gardener and Cinci360 Aubrey Backscheider will be outlining the 3D Mapping Business Advantages for the Architectural, Engineering, & Construction industries. In this session, we will get a high-level overview of case studies that have helped businesses like Cartridge Brewery create a collaborative project between the investors, developers, and owners of the business. We covered the following topics in a 1-hour presentation:
- Drone & Aerial Mapping
- Scan to CAD Deliverables
- Inspection coverage
- 99.9% Accurate measuring
- Insurance Documentation
- Asset Media Tagging
- Time/Cost Advantages
- Easy Cloud Collaboration
Producing great content is the #1 important ingredient to any successful website. It goes without saying that photos/visual media take precedence today, however harder cornerstone ‘expertise’ content is important too and fortunately doesn’t require too much extra work to be successful at.
SEO experts like to sell strategies based on research data, such as this article stating Listicles and ‘Why’ articles outperform other content. A-B testing blog titles and comparing the results in an analytics platform such as likealyzer is tried and tested. Backlink.io coined a blogging methodology called the Skyscraper technique for content building. The problem with sticking to one method is that search engines (particularly Google) catch on and adjust for their rigged results over time. All advice should be taken with a grain of salt with the exception of the #1 rule of creating great content for your demographic.
Several professional WordPress templates, including Thrive Themes (A German Company), offer free training for training which is excellent for building authority. Winning client trust is important enough that Google has officially put EAT (Expert Authority & Trust) signals into rank brain. Based on the distributions of Excel’s traffic (non-concentrated vs concentrated on only one webpage) you are doing a decent job earning the trust of your clients. Another way of saying that: if visitors didn’t trust you, they wouldn’t visit beyond the homepage.
Identify key social media groups to join and push content to is critical to widespread viewership and remarketing. Don’t fall victim to falsifying information as AI will (eventually) know the difference in the near future. Once you have selected a query topic from your SEO experts research list or Answer the Public, compose articles as the authority on the matter (Why you need this, why experts choose your product, etc). Send questions my way if you feel stuck, or refer to one of these expertly crafted pieces of advice:
Cinci360 Certified By the Women’s Business Enterprise National Council
Cincinnati, OH —11/28/2018— Cinci360, a business specializing in 3D Data and IT Services, is proud to announce national certification as a Women’s Business Enterprise by the Ohio River Valley, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Being a part of a network of women owned businesses means empowering our fellow female Entrepreneurs for success.
WBENC’s national standard of certification implemented by the Name of RPO is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.
A Brief History of Cinci360
Cinci360 was founded in July of 2016 by Aubrey Backscheider as a Google Street View service provider. The focus of the company was to provide a more accurate visual representation of local businesses in search engine results. Since 2016, Cinci360 has evolved to a site surveying company with attention to digital marketing, user analytics, search engine optimization, CAD documentation for architecture and construction, as well as web development.
Cinci360 became a Matterport Service Provider in late 2017, and in early 2018 helped found Reality Capture Experts, a national team of 3D data providers. RCE enabled Cinci360 to approach larger nationally recognized brands and expand service offerings including aerial photography, videography, surveying, mapping, and inspections.
Since it’s beginnings in 2016, Cinci360 has photographed hundreds of of businesses in Cincinnati, including 100 sites in 3D, created and audited dozens of websites. Cinci360 is a Women-Owned Business certified by WBENC in 2018.