Cinci360 Google Partner Service

Cinci360 Google Partner Service

Google Search Results Audit

Google My Business/ NAP

Google Adwords

Google Data Studio/Platforms

Google Analytics

Youtube/Videography

Google Street View

2019 Factors that Determine Search Results (Moz):

Google SEO Services Overview

  1. Website Site Audit Performed including competitor sites to determine improvement areas.
  2. Determine the right measurement products for your business and implement them.
  3. Ensure SEO indicators outside of the website are properly covered: Maps, Google My Business, Search Console, NAP, Social networks.
  4. Ensure SEO indicators internally are properly covered: Backlink strategy, Metadata & Keywords used correctly, conversion measurement, mobile optimization, & domain authority.
  5. Measure & Repeat quarterly.

Why you need a Perfect Maps Listing and consistant NAP

  • NAP cleanup service providers include: Whitespark, BrightLocal, SEO Watchdog, Moz
  • Small businesses should only worry about the largest directory listings such as Yelp, Yahoo, Bing, Foursquare. International businesses should include DuckDuckGo, Alibaba, and European search giants.
  • Incomplete/Inaccurate Listings Are Penalized

Why it’s important to create a Google Maps Listing?

  • 1 Billion consumers conduct 4 Billion searches on Google Maps daily.
  • When searching for services, consumers use mapping products 66% of the time. (Google Street View Aggregate Data, 2017)
  • Creating a listing is FREE, and the My Business app provides insight reports.
  • Accurate Maps Data determines search results (re: slide 2)

Creating an Excellent Google Maps Business Listing

  1. Download Google My Business and input your business listing info, or use the Instant Verification Form.
  2. Wait 3-5 days for your Google Postcard Pin to arrive
  3. Apply Pin to Google My Business app and add media content
  4. Request reviews, contribute to your listing, and use insight to grow.
  5. Take additional steps to increase your search ranking.

Make updates from the dashboard. Updated Listings are:

  • 2X more likely to be considered reputable.1
  • 38% more likely to have searchers visit the location.2
  • 29% more likely to have searchers consider purchasing from them.2

Tips for GMB Reviews & Photos

  • Consider one star for each of the following: Cleanliness, Friendliness, timeliness, quality of service, and is it a place you would return?
  • Once your business appears on GMB, Share the link via email or text that allows users to leave a review.
  • Option: Offer discount for leaving a review or photo.
  • Stick to positive FACTS that will help future customers.
  • Replying to reviews, good or bad, will show that you value customer input.
  • If you have nothing to say, a picture is worth 1000 words.
  • Branding photos good, but not as popular as people, food, and storefronts. Food is a must for restaurants
  • If you provide services, a picture of yourself or team is good.
  • Retail locations, real estate, hotels, public buildings do best with virtual tours.
  • Example of an Excellent Listing: Path & Post

Why Google Analytics is Essential?

  1. Analytics is a FREE Database that tracks user behavior and traffic on a domain.
  2. Acquisition: Web traffic, Ads, Verbal Referral
  3. Behavior: Research, Watch an Ad, Engage
  4. Conversion: Transaction Complete, Customer acquired

Types of insights

  • Real Time: What’s happening right now?
  • Audience: Who visits the website?
  • Acquisition: Where do they come from?
  • Behavior: What do people do on the site?
  • Conversions: Is the website successful?

Does your business appear during this critical moments?

  • These
    I-want-to-know, I-want-to-go, I want-to-buy, and I want-to-do moments present huge opportunities to connect with consumers at the very moment they are looking for products and services.
  • Youtube Channel Creation, management established, playlists defined
  • Content captured, edited, delivered
  • Integration of Hotjar & Google Data Studio for measuring effectiveness

2 in every 3 consumers looked for local businesses on Google Maps

3D Mapping Benefits

  1. Premium content using Industry Leading Capture Technology
  2. OBJ files and the Dollhouse view provide huge cost savings on inspections, measurements, and architectural renderings.
  3. 3D Models of products is cutting edge and the future of marketing. (SketchFab Samples)
  4. The interactive experience exclusive to MP fully immerses clients as active participants in your ad through photography, VR, and matter tagging.

Give Your Brand A 3D Cutting-Edge Boost!

  • Integrated with Google Maps
  • Cost-saving site survey benefits
  • Used in insurance claims
  • Interactive and customizable
  • Priced within reach of any small business.

Industries Embracing 3D Mapping

12/20/17 ROomy to 3D stage Matterport

12/15/17 Automotive Retail sees future in VR

12/7/17 Robots Now Showing CA Homes

12/18/17 WriteLoss
Insurance utilizes VR

1/8/18 American Homebuyers Embrace VR

1/4/18 The Future of Photography

1/9/18 Homebuilder BDX offer 3D Tours

1/9/18 Brokers embrace Matterport