Producing great content is the #1 important ingredient to any successful website. It goes without saying that photos/visual media take precedence today, however harder cornerstone ‘expertise’ content is important too and fortunately doesn’t require too much extra work to be successful at.
SEO experts like to sell strategies based on research data, such as this article stating Listicles and ‘Why’ articles outperform other content. A-B testing blog titles and comparing the results in an analytics platform such as likealyzer is tried and tested. Backlink.io coined a blogging methodology called the Skyscraper technique for content building. The problem with sticking to one method is that search engines (particularly Google) catch on and adjust for their rigged results over time. All advice should be taken with a grain of salt with the exception of the #1 rule of creating great content for your demographic.
Several professional WordPress templates, including Thrive Themes (A German Company), offer free training for training which is excellent for building authority. Winning client trust is important enough that Google has officially put EAT (Expert Authority & Trust) signals into rank brain. Based on the distributions of Excel’s traffic (non-concentrated vs concentrated on only one webpage) you are doing a decent job earning the trust of your clients. Another way of saying that: if visitors didn’t trust you, they wouldn’t visit beyond the homepage.
Identify key social media groups to join and push content to is critical to widespread viewership and remarketing. Don’t fall victim to falsifying information as AI will (eventually) know the difference in the near future. Once you have selected a query topic from your SEO experts research list or Answer the Public, compose articles as the authority on the matter (Why you need this, why experts choose your product, etc). Send questions my way if you feel stuck, or refer to one of these expertly crafted pieces of advice: